Four Ways To Improve Your Church’s Email Marketing

Email marketing is one of the most effective ways to communicate directly with your audience and increase weekly attendance. However, many churches only send a single weekly email detailing events to all members. Some churches send specific notes to members of particular ministries, but little else.

Email marketing for church growth differs significantly from event notifications for existing attendees. Every church should maintain an email list for visitors who haven't yet become regular members. This list should receive distinct, regular communications inviting them and highlighting relevant local opportunities for involvement. Often, people don't get involved simply by visiting once; they may be interested in a ministry gathering outside of Sunday service hours and attend that before deciding to become a member.

Here are four reasons why your church should be doing more with emails: