The Secret Behind the Success of the Wellerman Digital Website!

Many treat their website like a shot in the dark, following generic advice from self-help guides or online tutorials that aren't tailored to their specific objectives.

The most crucial aspect of a website is a clear objective. Knowing what you aim to achieve before you even begin building will guide your entire development process. This also means understanding your audience and what they are looking for. A church aiming to grow its regular congregation needs a very different approach than a clothing store focused on selling dresses or shirts.

While the church and clothing store examples represent extreme differences, it's surprising how often people build a church website with e-commerce or sales lead conversion best practices in mind. This approach often fails to achieve the church's true goal: increasing weekly attendance.