Every Church’s Secret Weapon
Nicklaus Edwards Nicklaus Edwards

Every Church’s Secret Weapon

Every church wants to see growth—not just in numbers, but in hearts, relationships, and impact. Yet, one of the biggest misconceptions about church growth is that it happens through flashy programs, expensive marketing, or even the latest worship trends. While those things can help, the main way to grow your church is far simpler and far more biblical: by engaging your congregation.

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The Tale Of The Social Media Algorithm
Nicklaus Edwards Nicklaus Edwards

The Tale Of The Social Media Algorithm

For millennia, fishermen have spun yarns of monstrous catches and heroic feats. While our modern medium differs greatly, the essence remains: these tales, much like those of old, resonate most deeply and spread most widely when shared among kindred spirits.


Social media platforms emerged over twenty years ago when entrepreneurs recognized the internet's potential for fostering social connections beyond data storage. This led to the creation of platforms like Facebook and Myspace, with many more following suit. Today, we have a diverse array of social media channels such as Instagram, TikTok, Facebook, and YouTube, each serving different purposes for sharing our brave stories of heroic feats, or just some little things we found interesting.

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